I love what Tina Seelig has to say here:
"Imagination is envisioning things that don’t exist," says Seelig. "Creativity is applying imagination to address a challenge. Innovation is applying creativity to generate unique solutions. And entrepreneurship is applying innovations, scaling the ideas, by inspiring others’ imagination."
She sums up reframing a problem by following these three steps:
- Rethink the Question
- Brainstorm Bad Ideas
- Unpack Your Assumptions
It's a great read.