0111 CTO ConferenceMeetingSan Diego

0111 San Diego: October 10 & 11, 2019

By June 18, 2019 July 19th, 2019 No Comments

0111 comes back to San Diego for the 3rd year!

October 10 & 11, 2019 for a special 2-day retreat for Chief Technology Officers (or similar)



Wednesday, October 9: Hang with 7CTOs

Let’s kick off the retreat at 7 pm with a few drinks. Location TBD.

Thursday, October 10: Blow Your CTO Mind

9:30 am: Check-in & Welcome

Etienne de Bruin – Founder, 7CTOs

10 – 11:30 am: The Wisdom of Nature, The Hubris of the Engineer

Aaron Longwell – Director of Engineering, Justice Sector Support Program in Afghanistan

Today’s most innovative teams—those who embraced microservices and then serverless—allow data and functionality to be repeated throughout their infrastructure. The inefficiency of it all! And yet these approaches work.

We’ll go beyond the ideas of iterative design and Agile and dives into the guts of modern evolutionary biology to see what software communities can learn from the natural world. You’ll learn how biological principles like the evolutionary landscape, fitness functions, and robustness apply to software and business. Aaron introduces you to degeneracy, which in biology refers to multiple different structures which can each perform the same function. In nature, biologists believe degeneracy is a key prerequisite for adaptation and innovation. In software, it’s something we have historically actively avoided (see: DRY). You’ll leave with a new appreciation for diversity, randomness, and junior developers and rethinking what it means to be an engineer or an architect.

11:30 am – 1 pm: Developing a “learnings” framework to fuel innovation

Matt Aimonetti – CTO & CO-founder, Splice

Companies consider investing in “R&D” because they want accelerated and impactful innovation. It’s really hard to focus on delivering short term objectives (OKRs/KPIs) while also exploring risky hypotheses. Leaders often love “Innovation”, but the meaning and expected output are often unclear to set an R&D team up for success. We will discuss what success look like, how to setup a framework and evaluate progress.

1 – 2:30 pm: Offsite Lunch

See map of lunch recommendations below 🙂

2:30 – 4 pm: When your startup needs a VP AND a CTO

Manijeh Noori – VP Engineering, TheZebra

Early on at a startup, the titles CTO and VP of Engineering often have no distinction in their roles and responsibilities. As the company grows, however, there comes a time when one person can’t effectively manage delivery and execution while focusing on the architecture, the business, and the product. As the classic contrast between the maker and the manager emerges, it’s time for the head of engineering to choose one of the roles and hire for or promote to the other. Let’s discuss how you know when it’s the right time and how the CTO and VPE are complementary roles.

4 – 5:30 pm: Solving Hard Problems at Amazon – How Amazon continues to Re-Invent Customer Experience

Ilse de Bruin – Director Global Logistics, Amazon

As Amazon expands its reach of products and services across the world, we are increasingly challenged to match the cost/service expectations of the customers in the most economical way.  New customers are connected through mobility around the globe but are accustomed to innovations local to their areas. Those that are in remote areas, do not benefit from the cost savings that density economics provides. However, Amazon customers expect vast selections at low prices and convenience which extends across multiple geographies, borders and regulators.  Our solution to this problem is a robust global logistics infrastructure and in this talk we will review a couple of use cases in our consumer retail division aimed at filling the gaps in product selection around the globe.

Friday, October 11: Dare to Lead

6:30 am: Sunrise Beach Volleyball

9:30 am: Check-in

10 am: Dare To Lead

Leona deVinne – Leadership Coach, Accendo

How do we stand out above the competition when it comes to being innovative, maintaining the highest levels of success, and creating a corporate culture that’s engaged and productive? It takes a great deal of courage and some very practical research-based tools.

We will learn some practical skills based on 400,000 pieces of data and decades of working with all types of organizations for developing brave leaders and courageous cultures. It’s learning and practice that requires brave work, tough conversations, and truly showing up. Daring leadership is a collection skill sets that are 100% teachable and measurable.

We’ll navigate through the top 10 challenges that companies are grappling with and come up with some actionable items to address the top three challenges that your organization is facing. The common thread through these challenges? How we deal with fear. We will teach the skills required to tackle these issues by becoming braver leaders.

Daring leaders are self-aware, know how to have hard conversations, hold themselves and others accountable, build trust, lead with empathy and connection, take smart risks that lead to innovation, reset quickly after disappointments and setbacks, and give and receive feedback – especially when it’s tough

12:30 – 2 pm: Offsite Lunch

2 pm: Dare to Lead Programming Continues

4:30 pm: Closing Surprise

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Manijeh Noori

VP Engineering TheZebra

Aaron Longwell

Director of Engineering, Justice Sector Support Program in Afghanistan

Aaron was a co-founder of Culture Foundry, the development firm behind KentuckyDerby.com. Last year, he sold that company to lead a project for the State Department building the technology infrastructure for the justice sector in Afghanistan. Today he's here to share how evolutionary biology can inform our technology decisions.

Ilse De Bruin

Director Global Logistics Amazon

Matt Aimonetti

CTO/co-founder Splice

Originally a sound engineer, Matt Aimonetti became an internationally known software developer, technical writer and open source contributor. As CTO and Co-Founder of Splice, he found a way to mix his passions: software, music and entrepreneurship. Matt is based in Santa Monica, CA where he likes building robots with his daughter, playing with sound gear with his son and enjoying a good meal with his wife.

Leona deVinne

Leadership Coach

Leona deVinne is a certified Coach, a dynamic facilitator, and custom program designer. Leona works with innovative leaders and teams, across the globe, in a variety of sectors; from social services to start ups in Silicon Valley. Leona uses her 20 years of leadership and business experience, combined with science based research, to help her clients gain the skills they need to reach the highest level of success.


Hotel Options:

This year we’re partnering with roomsteals.com, a service built by one of our own 7CTOs members!

Save up to 75% on hotels everywhere (including San Diego)! Absolute lowest hotel prices on the market. Guaranteed.

Check out the button below to get started:


Other Accommodations: