With his firsthand knowledge from RankPay, I asked Evaldas to give us the details on what works best today in SEO. He explains there’s no magic bullet for every company but in general on-page SEO still matters, and that content relevant to your audience is also critical.
I also asked him to give the initial steps for working with RankPay. The first step is enter your domain, then enter your keywords. At this point RankPay will give you suggestions of other keywords that may be relevant and of interest to you. Next you’ll create an account with your credit card. However, you will not be billed until your account manager approves your keywords and RankPay starts to improve your rankings.
Also on this episode of The CTO Studio, I asked Evaldas to share what his biggest challenges have been in his CTO role, and what tips he has for others.
One of Evaldas’ biggest challenge was how to lead people into taking ownership. It was a challenge that stemmed from his natural inclination to own tasks and projects, but he has since realized not everyone operates that way. However they can be lead to do so.
For a long time he would interview and hire a great developer, and then give that person a task. Evaldas would watch the newly-hired developer do the task but not go beyond to care about the bigger picture.
Now Evaldas understands it is all about communication. He lets his developers know they are the owners of their projects, it is up to them to think about and to tell him if they think something should be done differently. He even tells them they don’t need to ask his permission to do something. They can create tasks, then prioritize them as they see fit. He explains it’s important to give clear boundaries, while still allowing people to take ownership.
We wrap up this episode by also talking about why real-time search results is so important, and his advice for fellow CTOs and for lead engineers. Join us for those illuminating topics and much more on this latest edition of The CTO Studio!