0111 CTO Conference

0111 San Diego: October 9, 10 & 11, 2019

By | 0111 CTO Conference, Meeting, San Diego
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0111 comes back to San Diego for the 3rd year!

October 10 & 11, 2019 for a special 2-day retreat for Chief Technology Officers (or similar)



Wednesday, October 9th 6:30 - 9:30 pm: Opening Reception

Let’s kick off the retreat at 6pm at Cloudbeds (3033 Fifth Ave Suite 100, San Diego, CA 92103). Come hang out, enjoy a hosted bar and appetizers with special guest speaker! Talk details below:

7:00 pm: Why Great Leaders Must Unlearn to Succeed in Today’s Exponential World

Barry O’Reilly – Founder, Antennae

There’s a learning curve to leading any successful venture. But when leaders begin to rely on past achievements or get stuck in outdated thinking and practices that no longer work, they need to take a step back―and unlearn.

This innovative and actionable framework from executive coach Barry O’Reilly shows leaders how to break the cycle of once-useful but no limiting mindsets and behaviors that were effective in the past but are no longer relevant in the current business climate and may now stand in the way of your success.

Unlearn: Let Go of Past Success to Achieve Extraordinary Results is a transformative system that shows leaders how to rethink their strategies, retool their capabilities, and revitalize their businesses for stronger, longer-lasting success.

Opening reception sponsored by Kanani Breckenridge of Kismet Search, Silicon Valley Bank, and hosted by Cloudbeds.

Thursday, October 10: Blow Your CTO Mind

9:30 am: Check-in & Welcome

Etienne de Bruin – Founder, 7CTOs

10 – 11:30 am: The Wisdom of Nature, The Hubris of the Engineer

Aaron Longwell – Director of Engineering, Justice Sector Support Program in Afghanistan

Today’s most innovative teams—those who embraced microservices and then serverless—allow data and functionality to be repeated throughout their infrastructure. The inefficiency and duplication makes the engineer in us cringe, but these approaches seem to work. Why? What if our engineering instincts are blinding us to better approaches?

This irreverent talk introduces concepts from modern evolutionary biology to explore better strategies for innovation and problem solving. We’ll go beyond the tropes of iterative design and capital-A Agile see what software communities can learn from the reigning champion of adaptability: nature. You’ll learn how biological principles like the evolutionary landscape, fitness functions, and robustness apply to software and business. You’ll leave with a new appreciation for diversity, randomness, and junior developers and rethinking what it means to be an engineer or an architect.

11:30 am – 1 pm: Developing a “learnings” framework to fuel innovation

Matt Aimonetti – CTO & CO-founder, Splice

Companies consider investing in “R&D” because they want accelerated and impactful innovation. It’s really hard to focus on delivering short term objectives (OKRs/KPIs) while also exploring risky hypotheses. Leaders often love “Innovation”, but the meaning and expected output are often unclear to set an R&D team up for success. We will discuss what success look like, how to setup a framework and evaluate progress.

1 – 2:30 pm: Offsite Lunch

See map of lunch recommendations below 🙂

2:30 – 4 pm: When your startup needs a VP AND a CTO

Manijeh Noori – VP Engineering, TheZebra

Early on at a startup, the titles CTO and VP of Engineering often have no distinction in their roles and responsibilities. As the company grows, however, there comes a time when one person can’t effectively manage delivery and execution while focusing on the architecture, the business, and the product. As the classic contrast between the maker and the manager emerges, it’s time for the head of engineering to choose one of the roles and hire for or promote to the other. Let’s discuss how you know when it’s the right time and how the CTO and VPE are complementary roles.

4 – 5:30 pm: Solving Hard Problems at Amazon – How Amazon continues to Re-Invent Customer Experience

Ilse de Bruin – Director Global Logistics, Amazon

As Amazon expands its reach of products and services across the world, we are increasingly challenged to match the cost/service expectations of the customers in the most economical way.  New customers are connected through mobility around the globe but are accustomed to innovations local to their areas. Those that are in remote areas, do not benefit from the cost savings that density economics provides. However, Amazon customers expect vast selections at low prices and convenience which extends across multiple geographies, borders and regulators.  Our solution to this problem is a robust global logistics infrastructure and in this talk we will review a couple of use cases in our consumer retail division aimed at filling the gaps in product selection around the globe.   

5:30 pm:

Closing remarks and head to Draft Mission Beach
(125 Ocean Front Walk, San Diego, CA 92109)
First drink on us!

Friday, October 11: Dare to Lead

6:30 am: Sunrise Beach Volleyball

9:30 am: Check-in

10 am: Dare To Lead

Leona deVinne – Leadership Coach, Accendo

How do we stand out above the competition when it comes to being innovative, maintaining the highest levels of success, and creating a corporate culture that’s engaged and productive? It takes a great deal of courage and some very practical research-based tools.

We will learn some practical skills based on 400,000 pieces of data and decades of working with all types of organizations for developing brave leaders and courageous cultures. It’s learning and practice that requires brave work, tough conversations, and truly showing up. Daring leadership is a collection skill sets that are 100% teachable and measurable.

We’ll navigate through the top 10 challenges that companies are grappling with and come up with some actionable items to address the top three challenges that your organization is facing. The common thread through these challenges? How we deal with fear. We will teach the skills required to tackle these issues by becoming braver leaders.

Daring leaders are self-aware, know how to have hard conversations, hold themselves and others accountable, build trust, lead with empathy and connection, take smart risks that lead to innovation, reset quickly after disappointments and setbacks, and give and receive feedback – especially when it’s tough

12:30 – 2 pm: Offsite Lunch

2 pm: Dare to Lead Programming Continues

4:30 pm: Close out of 0111 with a picnic bonfire on the beach

Stick around enjoy some beach time with 7CTOs. There will be water sport equipment available to rent from the Mission Bay Sports Center as well as beach chairs, corn hole, ladder golf, catered food and a bonfire!


Barry O'Reilly

Founder, Antennae

Barry O’Reilly is a business advisor, entrepreneur, and author who has pioneered the intersection of business model innovation, product development, organizational design, and culture transformation.
He is author of two bestsellers, Unlearn: Let Go of Past Success to Achieve Extraordinary Results, and Lean Enterprise: How High Performance Organizations Innovate at Scale—part of the Eric Ries series, and a HBR must read for CEOs and business leaders. He writes for The Economist, and is faculty at Singularity University.

Manijeh Noori

VP Engineering The Zebra

Manijeh transitioned into the tech industry just over 5 years ago. Her background in communications and project management have helped her bring a different perspective to her roles as Director, and now VP of Engineering at The Zebra.

Aaron Longwell

Director of Engineering, Justice Sector Support Program in Afghanistan

Aaron is the Director of Engineering for a US State Department-funded project to support the rule of law and fair administration of justice in Afghanistan. Previously, Aaron led the Kentucky Derby and Belmont Stakes’s migrations to the cloud as CTO at Culture Foundry and led the data science and engineering teams on property valuation products as CTO at Claremont Information Systems. He’s an active member of the Go community and is the maintainer of multiple Go packages.

Ilse De Bruin

Director Global Logistics Amazon

As Director, Amazon Global Logistics, Ilse de Bruin is responsible for developing Amazon’s cross border transportation solutions for Sellers selling on Amazon’s stores across the world. She has extensive experience running multi-geography operations and sales teams, and before relocating to North America, Ilse played a leadership role in UTi’s Southern Africa division (2002-2012), managing the largest division within UTI international. Ilse holds an MBA from the University of Pretoria, South Africa, and Honors Degrees in Financial Management and Economics from the University of Johannesburg. Always athletic, she was a member of her school's first hockey team, and today she is a keen golfer and hiker.

Matt Aimonetti

CTO/co-founder Splice

Originally a sound engineer, Matt Aimonetti became an internationally known software developer, technical writer and open source contributor. As CTO and Co-Founder of Splice, he found a way to mix his passions: software, music and entrepreneurship. Matt is based in Santa Monica, CA where he likes building robots with his daughter, playing with sound gear with his son and enjoying a good meal with his wife.

Leona deVinne

Leadership Coach

Leona deVinne is a certified Coach, a dynamic facilitator, and custom program designer. Leona works with innovative leaders and teams, across the globe, in a variety of sectors; from social services to start ups in Silicon Valley. Leona uses her 20 years of leadership and business experience, combined with science based research, to help her clients gain the skills they need to reach the highest level of success.


Hotel Options:

This year we’re partnering with, a service built by one of our own 7CTOs members!

Save up to 75% on hotels everywhere (including San Diego)! Absolute lowest hotel prices on the market. Guaranteed.

Check out the button below to get started:

Other Accommodations:

0111 Portland: A Chief Technology Officer’s Conference 5/10/19

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The 0111 CTO Conference comes to Portland for the very first time!



Thursday, May 9, 2019

Please join us for an intimate pre-conference reception at 7 pm with light bites and a few drinks at the AC Hotel in Downtown Portland.

The address to the hotel is: 888 SW Third Avenue, Portland, OR 97204

Friday, May 10, 2019


8:00 am Check In/Registration

8:45 am Welcome!

Etienne de Bruin, Founder 7CTOs

9:00 – 9:45 am Keynote: Making the Product Engineering Marriage Thrive

Vidya Dinamani, Previous Director, Product & Customer Experience Development, Intuit
Heather Samarin,  Chief Product Officer, Arista MD

What makes a great product family work is having the product parents, Product & Engineering, in a great relationship. So, what goes into making this work? This talk explores the root causes of most dysfunctions and provides the product perspective in not just identifying and overcoming, but put you on the path to thriving.

10:00 – 10:30 am Lessons From the Black Box

Heather Rivers, CTO Mode

When planes crash, we tend to assume technology is to blame, but black box recordings prove that far more tragedies are caused by human problems than by machine malfunctions. The airline industry has spent decades studying these patterns and creating frameworks to prevent them. How can we, in software, apply what they’ve learned?

10:45 – 11:15 am Distributed team: Benefits and Challenges

Oleg Pashigorev, CTO Promomash

How to assemble team on a small budget, without sacrificing speed or quality? We usually hear 2 type of answers: it’s impossible or go hire dev shop from India and we all know what to expect from it. But sometimes we do hear a story that somebody managed to build a great product with offshore team. How did they do it?

In this talk I will share with you what it took to create a successful distributed development team. We will go over benefits and challenges as well as restrictions that we had to put in order to work with people from countries that are at WAR. We will also discuss specifics in the hiring process and practices that help us create the culture we all desperately seek and want.

11:30 am – 12:00 pm When Scrum/XP/Kanban isn’t enough

Jerome Bonhomme, CTO American Specialty Health 

The technology group starts using Scrum and troubles begin… Opacity, misunderstanding, misaligned expectations and growing frustrations are generally the outcome. My journey through the agile evolution and why agile/scrum/lean/XP… development isn’t enough and how to move the rest of an organization to become agile.

12:00 pm Break for Lunch


1:30 – 3:00 pm Workshop: Building Products that Customers (and your team) Love

Heather Samarin,  Chief Product Officer, Arista MD
Vidya Dinamani, Previous Director, Product & Customer Experience Development, Intuit

Building products that customers love is the goal of every product team. In this workshop, we work through three core components that every leader can take back to their teams to sharpen product focus, improve team collaboration, and raise overall engagement. This highly interactive workshop is fun, immediately applicable and will help you develop a better rapport and partnership with your product leader.

3:15 – 3:45 pm Building SaaS Analytics Platform

Sergey Sundukovskiy, Co-Founder, CTO and Chief Product Officer at Raken, Inc.

Capturing and reporting on data provides critical insights that ultimately drives the business. However numerous data points, tools, technologies and stage of the business makes choosing an approach for the SaaS Business Analytics a complex question. In this talk, Dr. Sundukovskiy will use a primary case study and other examples of SaaS companies to:

Explore how you can collect and analyze key product and business SaaS metrics. Consider different technical approaches for capturing, integrating and reporting on various data points. Examine the framework for selecting your own stack from the project inception, through the evaluation process and the eventual implementation. Consider how these choices likely will vary based on the stage of the business and the particular business needs. Discuss approaches to more complex issues such as cross device measurement, company level reporting and attribution.

4:00 – 4:30 pm Design Thinking and Agile for Family Life

Alex Zub, CTO Handsome

Many of us use the Agile methodologies and the Design Thinking approach in design and development activities at work. What if we could apply things that make our work so effective and efficient to family life? This talk will discuss the value of leveraging professional methodologies in our everyday life.

4:45 – 5:15 pm Mechanical Confidence

Adam Cuppy, COO ZEAL

More often then not “confidence” is taught as a practice of positive self-talk; that confidence is the result of belief and time. While this appears to be true, it isn’t. Confidence can be developed, mechanically. We can be more confident without having to solely believe we’re confident.

Confidence, in fact, is the result of engrained habit. This talks looks at how you can develop a process to instill what so many of us wish we had more of.

5:15 pm Closing & Thank you


5:30 pm Break for Cocktails

We’ll be heading to Punch Bowl Social after the conference. Join us to end the conference with a few drinks and some good times.
Your first drink is on us! 🙂

Who is it for?

Anyone and everyone who is in a technology leadership position.

Location details & directions

The conference will take place at the World Trade Center Portland. The address is World Trade Center Portland 121 SW Salmon St. Building Two Portland, OR 97204. Click here for directions by car or by local transit.

0111 Room Block Information

The 0111 CTO Conference Portland Room Block for conference attendees and speakers is at the AC Hotel in Portland Downtown.

Click here to reserve your room
0111 CTO Conference Code of Conduct

Sponsored by


Vidya Dinamani

Previous Director, Product & Customer Experience Development, Intuit

Heather Rivers

CTO, Mode

Oleg Pashigorev

CTO, Promomash

Jerome Bonhomme

CTO, American Specialty Health

Heather Samarin

Chief Product Officer, AristaMD

Sergey Sundukovskiy

Co-Founder, CTO and Chief Product Officer at Raken, Inc.

Alexander Zub

Co-Founder, Handsom

Adam Cuppy

COO, Coding ZEAL


0111 Las Vegas: A Chief Technology Officer’s Conference 3/29/2019

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The 0111 CTO Conference comes to Las Vegas for the very first time!


8:00 Check In/Registration

8:30 Welcome!

Etienne de Bruin, Founder 7CTOs

9:00 Keynote: The Coming Wave of Human-AI Augmentation

Alex Bates, CEO Neocortex Ventures, former CTO Mtell.

After a decade on the front lines of AI, applying machine learning in the IoT and working with human users of AI prediction engines, Alex discovered that humans and AI are highly complementary. The coming wave of Human – AI Augmentation applications will unlock massive value. The talk will cover specific use cases for hybrid human-AI applications, and a different way to approach machine learning.

10:00 Architect For Success!

Larry Heminger, CTO Sapiens Data Science

Let’s assume our company and business will be a huge success. As CTOs, what technology decisions can we make each and every day to best set ourselves up to win, both short and long-term, and to minimize technical debt and refactoring downstream? Examples of system & cloud architectures will be discussed, calling out both decisions that stood the test of time, as well as poor decisions which required major re-work.

10:40 Your Customers Hate You: And Other Lies

Heather Wilde, CTO ROCeteer, Inc, TWIP

When you release your software and products into the world, you open yourself up to the gamut of possibilities. This includes negative feedback from customers that can leave even the most experienced developer unprepared. How can you stay on track when everything you hear tells you you’re wrong?

11:20 Start-Up CTO Stress Triggers

Vladimir Baranov, CTO AdvisorEngine

It’s already difficult enough to build out an application in a familiar environment. In a start-up, with a new team, new product, and new processes, the task is even more challenging. This talk will explore these sources of start-up workplace stress from the CTO’s perspective.

12:00 Break for Lunch

1:30 From Data-driven to Reasoning-driven

Dr. Khai Minh Pham, Founder & CEO, ThinkingNode Inc.

In January 2019, Harvard Business Review indicates that in the next 5 years AI “… will rely less on bottom-up big data and more on top-down reasoning that more closely resembles the way humans approach problems and tasks.” This talk is about explaining why it’s so important and that is actually already possible today!

2:10 Serverless War Stories: My Journey So Far

Steve Bjorg, Founder & CTO MindTouch

The serverless application model is a brilliant new way to build and deploy solutions, but it comes with its own set of unique complications. In this talk, I share the challenges we encountered, the solutions we embraced, and the bumps we see on the journey ahead.

2:50 Right Job – Left People

Emily Deere, CTO Ad-Juster

You have all the right jobs – but are you leaving a lot of good candidates out of your job search? What people are being left out of your hiring practices. This talk will discuss often left out qualities of job searches that transcend gender, age and the reality of being ‘real’ in a job interview.

3:30 Mob Programming, A Systems Approach

Matt Ferguson, CTO Zeeto

How many of you would like to improve efficiency reduce overhead? Did you ever wonder why your team can’t get to the next level? It’s my belief that the feedback loops in software development teams do not incentivize the right outcomes Many of us have experience with the many tried and true software development methodologies. They fail to deliver on the promise of agile and lean.

4:10 Strategies and models for building effective teams

Alo Sarv, Co-Founder SOCi, Inc.

Building and leading teams that deliver results consistently is very hard. Effective communication is rooted in trust and empathy, which are the building blocks for successful teams and organizations. Through understanding of key mental models, recognition of systems leverage points and deliberate practice, it is possible to intentionally create a culture of high-performing teams, focused around collaboration and alignment.

4:50 Mechanical Confidence

Adam Cuppy, COO Coding Zeal

More often then not “confidence” is taught as a practice of positive self-talk; that confidence is the result of belief and time. While this appears to be true, it isn’t. Confidence can be developed, mechanically. We can be more confident without having to solely believe we’re confident. Confidence, in fact, is the result of ingrained habit. This talks looks at how you can develop a process to instill what so many of us wish we had more of.

5:30pm Break for Cocktails


Who is it for?

Anyone and everyone who is in a technology leadership position.

Where to eat?

Tahiti Village has many options on site and nearby to grab a quick bite during lunch. There are 2 restaurants located on the resort: 17° South Booze & Bites and Denny’s. There are also a number of places to eat within walkable distance from the conference just up South Las Vegas Boulevard.

Location details & directions

The conference will take place at Tahiti Village in South Las Vegas. The address is Tahiti Village Resort: 7200 Las Vegas Blvd, SouthLas Vegas, Nevada 89119. Click here for directions from the McCarran International Airport.

Thank you to our sponsor


Alex Bates

CEO, Neocortex Ventures

Larry Heminger

CTO, Sapiens Data Science

Heather Wilde

CTO, ROCeteer, Inc.

Vladimir Baranov

Co-Founder & CTO, AdvisorEngine

Dr. Khai Minh Pham

Founder & CEO ThinkingNode, Inc.

Steve Bjorg

Founder & CTO MindTouch

Emily Deere

CTO, Ad-Juster

Matt Ferguson


Alo Sarv

Co-Founder, SOCi, Inc.

Adam Cuppy

COO, Coding Zeal


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