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Competitive Advantage

CTO Studio: Brant Cooper on Competitive Advantage

By Competitive Advantage, Technology

Brant Cooper, the New York Times bestselling author of The Lean Entrepreneur and CEO of Moves the Needle, and Etienne de Bruin, the Founder of 7CTOs, discuss how CTOs shield their organization in various ways. From protecting intellectual property, compliance to risk management, the most impactful competitive advantage is how the CTO helps address the market by organizationally reinforcing innovation.

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