On 9/19/2019, in Austin TX, technology leaders led a discussion among peers with presentations on:
How to build fully functioning MVPs like RoomSteals.com in days
How to get a group of people to agree on priorities without saying a word
Better marketing, better products: How to integrate marketing into your tech stack
On How to build fully functioning MVPs like RoomSteals.com in days: We’ve all heard of customer development. However, building the product can sometimes be the fastest way to learn about the market you’re interested in. I’m going to share my mental models, optimized for speed, as well as how I build new products like RoomSteals.com in a weekend.
On How to get a group of people to agree on priorities without saying a word: There are huge advantages to group decision making compared to letting one individual making all the decisions. While many of us have experienced this phenomenon, we rarely have the time or patience to facilitate this type of activity. In reality, we avoid minimize using large groups to make decisions because it is time consuming to get alignment and we know that an influential subset of people can steer the group, or worse it feels like the group can talk itself in circles without reaching an actionable conclusion. During this discussion, I will describe a technique for helping a group of people utilize their combined knowledge to align on priorities, and most of it is done without speaking.
On Better marketing, better products: We’re going to talk about the marketing, tracking, and personalization. Giving some thought to your marketing funnel and integrating customer lifecycle events into your SaaS product will allow you complement your marketing tech stack, not fight it.
What is the CTO Colloquium?
The CTO Colloquium is a series of meetings held in various cities, at which specialists address Chief Technology Officers in presentations on relevant topics. Afterwards, they answer questions pertaining to these topics as well as take part in discussions with smaller groups of attendees.
Who is it for?
The meetings are exclusive to the head of all technology in a company, typically the CTO. We prefer to keep the meetings small in order to maximize engagement with the presenters and therefor we keep it invite-only.
Please contact us if you’re interested in attending a future Colloquium. Just a heads up that these are invite-only events, but we are always interested in meeting new people.
Check out the video recap:
CTO, Hotels for Hope
CTO, Digital Pharmacy
CTO, Casual Fridays