But despite his best efforts, people didn’t download the app and they never gained traction. As a result, they are in the process of shutting down the app now while the content is still available online.
Never one to be slowed by adversity, Kelly started a new project called Tablecloth. Today Kelly is the CTO of that company. At Tablecloth, they provide technology services to help non-profits, their funders and their corporate partners determine the impact on society from the non-profits efforts and funding.
Tablecloth also reports on that impact, something that is typically part of the information non-profits have to supply to their funders and corporate partners after receiving funding. Typically this information is not well-organized and can even be messy, so Tablecloth created a better way. It combines the many streams of impact-tracking data these organizations create and streamlines this data into a single dashboard that can be used by a foundation.
As they’ve evolved, the biggest pain point is to provide better communication tools between the different entitites. So today they have tools that look like Survey Monkey, databases and the reporting dashboard shows data visualization and business intelligence on top of layers of data.
But it gets reported like a Facebook stream: one day you’ll see a video showing what the organization has done with the funding provided, another day you’ll see charts of data. So the funders are getting a steady stream of information and input, and not having to wait until the end of the year.
Today he explains how non-profits work with Tablecloth, even when they aren’t tech savvy. He also tells us the future of Tablecloth, and how he is building his team going forward. Join us for that and more on today’s CTO Studio!