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About Etienne de Bruin

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So far Etienne de Bruin has created 11 blog entries.

Coaching vs. Feedback: What’s the difference?

By |2022-01-28T09:22:30-08:00January 25, 2022|Blog, Leadership|

As members of the C-Suite, we wear the mantle of leadership in our companies. A mantle is a loose, sleeveless cloak which when you add a light sabre, conjures up images of the Skywalkers. Who doesn’t want to be Luke or Leia Skywalker? Maybe, you already are. Or maybe you are a young Padawan in the order of the Jedi. Either way, you decided to be a leader. And with that leadership comes the responsibility of managing people towards successful outcomes for your business.

Brittany Cotton on “Being”

By |2022-01-06T11:17:42-08:00November 15, 2021|Blog, CTO Coaching|

Brittany Cotton, Head of Coaching at 7CTOs, defines "being" and reveals how "being" affects relationships in the professional world. Who am I being? What does being mean? Is it how I show up? Brittany explains that being is something we're doing all the time. It's how we show up in the world every day. It's the essence of how we show up; it's our particular flavor. So being is something that we are always naturally doing. 

CTO Sentinel: How to Track Technology Actions Against Company Objectives

By |2022-01-06T11:17:44-08:00November 8, 2021|Blog, Scaling CTO|

7CTOs founder Etienne de Bruin clarifies what the CTO Sentinel is and how it works. He points out that for many CTOs, it can be hard to communicate progress to the C-suite. Not only does there seem to be a constant urgency to achieve company objectives, but there's also a general lack of understanding of what it truly takes to achieve those objectives.

Upgrading and Nurturing Work Relationships

By |2022-01-06T11:17:46-08:00October 18, 2021|Blog, CTO Coaching, Leadership|

7CTO founder Etienne de Bruin discusses work relationships and the critical role leaders have in upgrading and nurturing these relationships across the organization. When breaking apart the dynamic of work relationships, Etienne explains that the most neglected aspect of our work life is our working relationships. We are all good at working relationships to some extent, but it surprises us when something does not go as planned within the relationship dynamic.

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